Your creative choices

Here you can view all the different creative options offered by FarmersGuardian.com. To find out more about each type of advert, click the relevant link below. Each position can be purchased within specific sections to suit the high profile and/or targeting objectives of a campaign.

FarmersGuardian.com has 110,000 unique users and generates 540,000 page impressions per month.
(January 2011). For sales enquiries please contact FGSupport on email fgsupport@ubm.com

Your creative choices | What to supply | Creative formats

What to supply

All adverts are bought on a tenancy basis, unless stated otherwise. This means you can ensure that your advert will appear within sections of the site relevant to your business. We can supply expected traffic levels in the desired sections and provide full statistical reports back of the number of impressions and click through rates. Our adverts are delivered and monitored through DoubleClick, a world leader in ad serving.

Site standards

• All adverts must include a 1 pixel black border.
• Animation or image rotation should be slow and steady, with higher speed animations we reserve the right to request a stop in the loop.
• Pre-made adverts should be submitted for approval, we reserve the right to request changes.

Leader | MPU | Skyscraper | Tile | Page Peel

Leader

Leaders appear across the top of every page on FarmersGuardian.com. Offering excellent visibility they benefit especially from a strong creative, if driving traffic to your own site be sure to incorporate a strong 'call to action'.

MPU

MPUs appear to the right on the content on FarmersGuardian.com. Offering excellent visibility they benefit especially from a strong creative, if driving traffic to your own site be sure to incorporate a strong 'call to action'.

Skyscraper

A skyscraper offers high visibility and a great deal of flexibility for accommodating key messages. This position offers good profile for company, brand and products.

Tile

A high profile position to the right of the site content. These are generally used as teasers to link to further information (reports, other websites, event information, microsites etc). These positions do not support animation.

Page Peel

This is one of the most imposing means to promote online. Your message sits behind the page accessed by users, teasing them to peel the page via a 'dog-ear'.

Page Peels provide a high profile presence on the home page of the site and have proven to return particularly high click-through rates. The results can be easily measured and providing copy is easy too. Supply us with the image in a .jpeg format and we will create it all for you in-house.

Your creative choices | What to supply | Creative formats

Creative formats

.JPEG - Image file of still images only
We can work with simple graphics. A basic advertisement can achieve high impact in a simple JPEG format.

.GIF and animated GIF
Animated banners would normally be supplied as an animated GIF, although these can also be still images.

.SWF (animations created in Flash)
The most high-impact adverts can be created in Flash in .SWF format. Not only can you create animations but files can also be made to encourage interactivity from the user.

We currently cannot support uploads using Flash 10.2 or 11 SWF files.

Tracking click-throughs in .SWF creatives

The only way to track the performance of a Flash creative is by implementing a tracking variable in the .fla file itself.
To add the variable you need to replace the hard-coded URL link in the Object Actions panel and replace it with the variable 'clickTAG' as an expression.

In more detail:

• Open the .fla file that is used to build the creative
• Add a new layer on top of the movie itself
• In the new layer draw a rectangle that covers the entire movie stage, ensuring that this runs throughout the whole length of the movie.
• Convert into a Button symbol and move Keyframe content to Hit option.
• Name button instance.
• Create an actions layer and open the actions panel and use the onRelease and GetURL functions and assign to the following:
  
  Movie event: onRelease
  Object: instance name
  GetURL: Use the variable here and simply type in clickTAG , select expression
  Window: _blank

Once the movie is complete, it can be published to create a .SWF file. Don't forget to create a .GIF version (animated or still) of the movie which you also need to supply for users who don't have Flash player installed on their computer.

Along with the .SWF file we require a text document telling us which version of Flash the movie was published as (recommended is version 9) with the click through URL to be used which we will implement into our advert server (we currently cannot support uploads using Flash 10.2 or 11 SWF files). Please note that we cannot accept any adverts that include hard coded URLs in the Flash movie, as we will not be able to track the performance of the ad.

For questions regarding technical requirements please contact Emma Hunt on 01772 799447 or email fgsupport@ubm.com
For sales enquiries please contact FGSupport on email fgsupport@ubm.com

Your creative choices | What to supply | Creative formats